ATL and BTL Marketing:
Amplify Reach and Precision with 360° Campaigns. Our ATL and BTL Marketing Delivers Mass Appeal and Hyper-Targeted Strategies for Unmatched Brand Growth.
In a world where brands must cater to both mass audiences and niche markets, STB India bridges the gap with integrated Above the Line (ATL) and Below the Line (BTL) marketing strategies. As an ATL and BTL marketing company, we craft campaigns that blend Social Media, radio, and OOH ads with personalised digital engagement, ensuring your brand dominates mindshare and drives conversions. With 10+ years of expertise, we’ve powered 500+ campaigns for brands delivering measurable ROI through seamless channel synergy.
Our ATL and BTL Marketing Services
1. Above The Line (ATL) Marketing: Build Brand Authority at Scale
TV & Radio Commercials: High-impact ads for mass reach, aligned with prime-time slots and audience demographics.
Print & OOH Campaigns: Billboards, newspaper ads, and transit media for geographic dominance.
Sponsorships: Partner with sports leagues, award shows, or cultural events for brand visibility.
2. Below The Line (BTL) Marketing: Drive Action with Precision Targeting
Direct Mail & Email Campaigns: Personalized offers, catalogs, and loyalty program updates.
Experiential Activations: Pop-up stores, product sampling, and interactive kiosks.
Social Media Contests & Influencer Collabs: Viral campaigns for niche audiences.
3. Integrated ATL+BTL Campaigns: Unify Mass Appeal with Personalised Engagement
Phased Rollouts: Launch with ATL for awareness, follow with BTL for conversions.
QR Code Integration: Link OOH ads to landing pages or AR experiences.
Data-Driven Retargeting: Use ad viewers’ data for personalised digital ads.
4. Trade Marketing & POS (Point of Sale): Win the Final Mile
In-Store Branding: Shelf talkers, posters, and demo stations.
Retailer Incentive Programs: Drive seller advocacy with training and rewards.
Promotional Bundling: Limited-time offers with cross-sell/upsell tactics.
5. Rural & Vernacular Marketing: Connect Beyond Metros
Regional Language Campaigns: Print ads in 10+ Indian languages.
Mobile Van Activations: Product demonstrations and sampling in Tier 2 and 3 cities.
Community Partnerships: Collaborate with local influencers and NGOs.
Ready to Dominate Mass Markets and Niche Audiences?
