Integrated Marketing Communication (IMC):
Unified Strategies from India’s Top Digital Marketing Company. Seamlessly Align Your Brand’s Voice Across Channels – Drive Consistency, Trust, and Measurable Growth.
In today’s fragmented digital landscape, consumers demand cohesive brand experiences. At STB India, ranked among India’s top digital marketing companies, we design Integrated Marketing Communication (IMC) strategies that unify your messaging across every touchpoint – from SEO and social media to PR and offline campaigns. With 10+ years of expertise, we eliminate silos, amplify engagement, and deliver 360° growth for 100+ global brands.
Our IMC Framework
1. Brand Strategy & Positioning: Define Your Unique Voice
Audience Insights: Data-driven personas to tailor messaging.
Core Narrative Development: Craft compelling brand stories.
Tone-of-Voice Guidelines: Ensure consistency across platforms.
2. Cross-Channel Synergy: Amplify Impact Through Integration
Digital + Traditional: Sync SEO, PPC, and social ads with billboards, print, and OOH campaigns.
Omnichannel Campaigns: Unified messaging for websites, emails, apps, and retail touchpoints.
Event Marketing: Drive real-world engagement with experiential activations.
3. Creative Storytelling: Emotion Meets Strategy
Content Hubs: Blogs, videos, and podcasts that educate and entertain.
Viral Campaigns: Memorable hooks for social sharing.
Transmedia Storytelling: Extend narratives across platforms (e.g., Instagram Stories + YouTube series).
4. Data-Driven Optimization: Measure, Refine, Repeat
Unified Dashboards: Track KPIs like brand lift, conversions, and sentiment across channels.
AI-Powered Insights: Predict trends with tools like Google Analytics 4 and HubSpot.
A/B Testing: Optimize creatives, CTAs, and budgets in real-time.
5. Crisis & Reputation Management: Protect Your Brand’s Integrity
Rapid Response Plans: Address PR crises with aligned messaging.
Sentiment Analysis: Monitor social and media channels 24/7.
CSR Integration: Align purpose-driven campaigns with IMC goals.
Partner with a top Integrated marketing company and Unify Your Brand’s Voice?
